Media companies often use similar technology to detect, for example, how many readers clicked on a story in a newsletter, but the technique typically doesn’t identify each person individually. But tests indicate that TikTok automatically embeds a unique code associated with your account into the URL when you share a link outside the app.
It’s not clear exactly how the setting works, and TikTok declined to clarify. “Often these notifications are the only way I know they even have a TikTok account and what their username is.” “Now when I share videos with people, I often get a notification telling me they've watched the video I've shared,” Eugene Wei, a former tech executive who previously published a series of viral essays about TikTok, wrote on his blog last month. “The safety and privacy of our community is paramount, which is why we provide a range of privacy settings and opt-in features that empower people to customize their app experience to their own comfort and enjoyment,” a spokesperson for TikTok said in a statement. It’s also become a common complaint among the TikTok faithful more broadly, raising privacy concerns about the tactics the app uses to establish who they know in the first place. Eight TikTok users told WIRED that, over the past few months, the app has begun encouraging them to follow people from real life. While TikTok to date has been an app where you could largely expect never to run into annoying uncles, ex-boyfriends, or coworkers, the platform is now making a greater effort to connect users to people they already have relationships with outside the platform. But recently, it appears that’s started to change. Its stated mission is to “inspire creativity and build joy,” a far cry from Facebook’s goal to “bring the world closer together.” The app’s central feature, the For You Page algorithm, primarily recommends videos based on what users like, not whether they were uploaded by someone they know. Unlike other social apps, TikTok didn’t become a global success by connecting people with their friends and family.
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